AE-03 — Revenue
Marketing
Drafts against a brief, keeps the content schedule moving, and repurposes what you already have. Everything destined for a public channel stops and waits for a person, and it makes no claim it cannot source.
Work it holds
- Drafting content against a brief
- Maintaining the content schedule
- Repurposing existing material for another channel
- Preparing campaign briefs
- Assembling a monthly performance summary from connected sources
- Keeping a backlog of ideas with sources
How work arrives
- task
“Draft next month’s content schedule from the approved themes.”
- chat
“Turn last week’s customer summary into a short case outline — internal only.”
- voice
“Add a note to the backlog about the question three customers asked this week.”
What runs on a schedule
- Scheduled
Weekly schedule maintenance
The content schedule reconciled against what actually moved.
- Scheduled
Monthly performance summary
What ran, what it produced, and what is worth repeating.
Where it stops for you
- Needs approval
Anything going to a public channel
Public is irreversible, so a person decides.
- Needs approval
Any claim, number or comparison
A claim you cannot stand behind is worse than no claim.
- Needs approval
Using a customer’s name
Permission to be named is not yours to assume.
- Needs approval
Committing budget
Spend is never decided without a person.
What it does not do
- Put anything on a public channel without approval
- Make a claim it cannot source
- Use a customer’s name without permission
- Design or generate imagery
Published, not hidden. What an employee will not do is part of what you are choosing.
One assignment, start to record.
The same work, followed from the moment you hand it over to the moment it enters the record.
Employees
Work
- Assigned via chat
- Outline prepared, one customer named
- Stopped at a boundary and asked for approval
- Assigned via task
- Themes read from the content folder
- Handed to Research (AE-04): sources for the claim in theme 3
- Assigned via task
- Delivered Performance summary, May
DocumentPerformance summary, May
Oversight
Waiting for you
Case outline prepared from last week’s customer summary, internal only
Record
Monthly performance summary assembled from the connected sources
DocumentPerformance summary, May